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http://hdl.handle.net/20.500.12984/5693| Title: | MARKETING FOR ENTREPRENEUR Mercadotecnia para emprendedores |
Keywords: | Mercadotecnia Planificación Emprendedor Oportunidad Innovación Cliente Marketing Planning Entrepreneurial Opportunity Innovation and customer |
Publisher: | Universidad de Sonora | Description: | The most important challenge that the entrepreneur faces once he managed to launch his project is to identify new opportunities and innovate. For this reason, should have provided a mechanism that would help to identify such opportunities, evaluate them and select those that are economically viable and make strategic sense for the business. Marketing is a powerful tool for entrepreneurs since it brings methodology and planning for marketing. If the entrepreneur as his colleagues know well how it thinks and that needs your customer, the business will have many chances of success. El reto más importante al que se enfrenta el emprendedor una vez que ha conseguido poner en marcha su proyecto es el identificar nuevas oportunidades e innovar. Por ello, conviene tener previsto un mecanismo que ayude a identificar dichas oportunidades, evaluarlas y seleccionar las que sean económicamente viables y tengan sentido estratégico para el negocio. El marketing es una potente herramienta para el emprendedor ya que le aporta metodología y planificación para la comercialización. Si el emprendedor como sus colaboradores conoce bien cómo piensa y que necesita su cliente, el negocio tendrá muchas probabilidades de éxito. |
URI: | http://hdl.handle.net/20.500.12984/5693 | Other Identifiers: | https://trascender.unison.mx/index.php/trascender/article/view/47 10.36791/tcg.v0i3.47 |
| Appears in Collections: | REVISTA TRASCENDER, CONTABILIDAD Y GESTIÓN |
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